The open economy facilitated opportunities for foreign investors, and new economic policies such as foreign exchange control and investment incentives significantly impacted the tourism industry.
Over the past decade, a large proportion of tourists arriving in Sri Lanka were from Western European countries. Their primary reasons for visiting included:
- Leisure and business activities
- Conferences and seminars
- Reuniting with friends and family
Sri Lanka’s scenic beaches, central highlands, ancient ruins, religious and cultural sites, exquisite cuisine, and warm hospitality have been key attractions for tourists.
During the COVID-19 period, various programs were introduced to boost tourism, including:
- The promotion of batik clothing
- Handicrafts, jewelry, and wooden carvings
- Supporting small-scale restaurants
However, economic struggles led to a decline in tourist arrivals, resulting in job losses for many individuals in the industry.
- Location: Kandy
- Number of Beneficiaries: 60
- Budget Allocated: LKR 60,000